​​Our Method of Working

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​Levelling the playfield, and creating optimal conditions for Agri-Enterprise Development, we perform Agricultural and Bio-energy Sector Reviews and comprehensive Market, Production or Value Chain Analysis, with the aim of identifying opportunities and possible constraints or imperfections in the Production Column in order to formulate effective strategies for further development and optimisation of Your Agri-Business.

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A Market Analysis is a documented investigation of a specific Market in which a Business Enterprise operates. The goal of such study  is to determine the attractiveness of the relevant Market, both now and in the future. For your Agri-Business Enterprise it is important to gain an understanding of the evolving Opportunities and Threats as they relate to Your Company's own Strengths and Weaknesses. As Market Analysis studies the attractiveness and dynamics of a specific Market within a specific Industry or Sector, a Market Revw could be part of a broader Industry or Sector Analysis and this in turn of a Global Environmental Analysis if the commodity produced is subject to international trade. Through all of these analyses the Opportunities, Strengths, Weaknesses and Threats of Your Company can be identified. Finally, with the help of such a SWOT analysis, adequate Business Strategies of Your Company can be defined, to advance Your Agri-Businness.
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The findings of a Market Analysis are normally used to inform the planning activities of your Company, particularly around strategic decisions of procurement and/or investment. They are used to guide important investment decisions which You will have to make to advance the success of Your Agri-Business. The findings of a Market Analysis may thus motivate Your Organization to change various aspects of its investment strategy. Related relevant issues may include: inventory levels, work force expansion/contraction,

facility expansion, purchases of capital equipment, and promotional activities.

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A comprehensive Market Review will thus identify market opportunities, based on which the priority or target market will be selected. Within the relevant, Enterprise related, Market, Production or Value Chain, all specific market contacts are identified and the product or service conditions specified (in terms of quantity, quality, frequency, price and presentation).

The Chain Analysis is complemented by a broader identification of all relevant actors in the phases of production, post-harvest and/or transformation (processing) and commercialization, completed by business organization and support services. Basically all forward, backward and sideways chain links or relations are identified and evaluated on their merits.

Determination of the Agro-Industry's or Agricultural Sector's cost structure is important for identifying key factors for success of the associated Business Enterprises. To this end, Porter's Value Chain Model is used for determining where in the Chain actual value is added and for isolating the associated costs.The cost structure is also helpful for formulating strategies to develop competitive advantages.

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​All of the collected information is carefully reviewed, analysing not only the opportunities but also the bottlenecks and assessing associated risks, in order to finally select and propose only the best solutions for taking away the obstacles and to formulate  an adequate strategy for utilising the opportunities.

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Read more about Value Chain Analysis....

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The Output of our Work

 

We prepare comprehensive Studies in which we elaborate on a sequence of issues which are crucial in the Agri-Business & Enterprise development process:
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- Market size; Market Volume and Market Potential;
- Market trends; changes in e.g. socio-economic conditions, available technology, price sensitivity, demand for variety, level of emphasis on service and support;
- Market growth rate; Market saturation, emergence of substitute products, presence and/or absence of growth drivers;
- Market opportunity; identification of products or services with a competitive advantage;  
- Market profitability; evaluating attractiveness of the selected Market, applying Porter's five forces analysis: Buyer power; Supplier power; Barriers to market entry; Threat of substitute products; Competitive Rivalry;
- Market or Production Chain Analysis; evaluation of critical points or weaknesses; analysis of critical gaps or imperfections;
- Value Chain Analysis; determination and analsyis of the cost structure of the selected Agro-Industry or Agricultural Sector;
- Distribution channels; evaluation of existing distribution channels; trends and emerging channels
- Success factors; identification of key elements that are necessary for the firm to achieve its marketing objectives; access to resources; ability to achieve economies of scale; access to distribution channels; technological progress;

- Risk Analysis.

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Read more about Porter's Five Forces Analysis ....

 

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